Game Changer Case Championship by JLR

Jaguar Land Rover is organizing a case study competition as part of Game Changer, a joint project with HSE.

The aim of the contest is to develop a multi-channel communication strategy for Jaguar Land Rover’s loyalty programme. Participants include HSE students, lyceum students, and recent graduates (those who graduated in 2013 or after).

Full Description

The ability to think out of the box, view the world from a different perspective and find non-standard solutions is an essential part of success in the contemporary world. Jaguar understands how important it is to develop these qualities in the younger generation and to this end, has joined forces with the Higher School of Economics, which for many years has been developing people who are able to define the future of our country. A willingness to change the rules is an integral part of the Jaguar spirit, and today this innovative British brand is ready to share its outlook with students and graduates of the leading Russian economic university.

Jaguar Land Rover is organizing a case study competition for HSE students, lyceum students, and graduates as part of Game Changer, a joint project with HSE. The aim of the contest is to develop a multi-channel communication strategy for Jaguar Land Rover’s loyalty programme.

Stages of the championship:*

01-13.04 (11:59 pm) Team registration 
06.04 Presentation of the case by JLR representatives for participants
14.04 Teams that have registered at family.hse get the case and recommendations on how to prepare their presentation (via email to the team leader).

19.04 – Stage 1. End of submission of case study solutions by participating teams (before 11:59 pm)
23.04 – Announcement of the winners who then go through to the semi-final (10 best teams)
27.04 – Stage2. Semi-final. Participating teams present their solutions before a panel of experts. Announcement of the winners who then go through to the final (5 best teams)
29.04 – Stage 3. Final.  Teams present their best solutions before a panel of experts. Awards ceremony (Jaguar Land Rover boutique)

*These dates are subject to change; please follow any subsequent announcements.

The prize fund is 100,000 roubles (including taxes) for the winning student or lyceum student team, valuable prizes from JLR, and an opportunity to take up an internship at the company; for graduates – one day with Jaguar Land Rover at their driving skills centre in Moscow or St. Petersburg, and other valuable prizes.

Hurry up to register a team before the closing date of April 13th (inclusive)!

As the case and the presentation are in Russian it would be a good idea to have a Russian-speaking student on the team.