Project Seminar "SWOT analysis of a Company"

2024/2025

Учебный год

ENG

Обучение ведется на английском языке

2

Кредиты

Кто читает:

Департамент стратегического и международного менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 3 модуль

Преподаватель

Веселова Анна Сергеевна

Course Syllabus

Abstract

The method of "SWOT-analysis" is one of the main tools of strategic analysis, which is widely used to determine the strategic directions for the development of companies of various forms of ownership and types of activities. Also, the "SWOT-analysis" method is applicable for the strategic analysis of individual brands, products, projects, etc. The project seminar "SWOT-analysis" is the first obligatory element of project activities within the curricula for students enrolled in undergraduate programs in the areas of 38.03.02 "Management" and 38.03.05 "Business Informatics". The seminar provides the necessary organizational and methodological support for the implementation of the course project.