Entrepreneurship

2024/2025

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент стратегического и международного менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 4 модуль

Преподаватель

Строганов Игорь Алексеевич

Course Syllabus

Abstract

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real- world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies. Author, lecturer Kartik Hosanagar, Professor of Wharton School, Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division, Simon and Midge Palley Professor of Management.