Head of the Program, Business Coach, Ph.D. in Management Sciences

Professor of the Faculty of World Economy and Politics. Natalia Guseva holds a PhD in Management sciences (University of Paris-Dauphine, Paris, France), a PhD in Sociology (University of Economics and Finance, St. Petersburg, Russia), a PhD in Economics.

Area of specialization: international market entry strategies, competitive strategies, strategic capabilities of companies and their development, modern trends in management, managerial innovation, cross-cultural management and negotiations in cross-cultural context.

Key competencies:

• Business education including EMBA, MBA and EMP programs,
• Management, design and implementation of export-oriented programs;
• International consulting & business coaching;
• Organizing foreign recruitment and international mobility from foreign universities and business schools;
• Negotiations in cross-cultural context;
• Wide experience in organizing trainings, seminars, conferences, wokshops, round tables.

 “Best Teacher” 2023, 2019, 2017, 2015, 2013, 2012; ‘Honorary Worker of Higher Professional Education of the Russian Federation’ (2009).

Prof. N.I. Guseva was the head of the international educational program “Doing Business in Russia” (National Research University Higher School of Economics), a leading expert of the World Bank and the European Business Club, a visiting research professor at the J. Washington University School of Business (Washington, DC, USA) and a lecturer at the Brunel University Business School (London, UK).

She is a member of Blue Ocean INSEAD (France) and the Association for International Higher Education. She has more than 130 publications in international and Russian publishing houses.

+7(985)804-77-58 (Whatsapp, Telegram), profgousseva@gmail.com 

• Managing Director of the International Multilateral Cooperation and Integration Department of the Russian Union of Industrialists and Entrepreneurs (RSPP) (since 2017),
• Coordinator of Russian business participation in the Business 20 (since 2020), Executive Secretary, member of the Presidium of the EAEU Business Council (since 2021).
• Promoting the interests of the Russian business community in leading institutions of international business cooperation, including the Business 20 (B20), APEC, the EAEU Business Council, the Association of Northeast Asian Businesses and other institutions.

Partner and Head of the International Department of K&P.Group Law Office, Attorney-at-Law

Specialization: counteraction and protection of business from raiding. Author of the Tvoy Kontrol project.

Mr. Nair has been the Representative of The Times of India Group, India's largest media conglomerate, in Russia for the past 25 years. Mr. Nair has extensive experience in PR and GR communications in the field of India-Russia relations. He has a degree in political science and international journalism.

Chief Business Analyst, Electronic Trading Platform, JSC Gazprombank

• Development of a network of national stores abroad (China, Vietnam, Turkey, UAE) by searching for and attracting importers of Russian goods;
• Development and organization of collective promotion formats in the countries where national stores operate;
• Use of sports themes for advertising and promotion of Russian products with the effect expressed not in the expansion of coverage, but in the expansion of retail sales

Chairman of the Commission for Foreign Economic Cooperation with China of the Moscow Chamber of Commerce and Industry

• 2 specialized educations (Oriental Studies - Chinese Studies and International Economic Relations at the Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation)
• 5 years in China
• 25 years of practical work with China
• Expert on doing business with China, Russian-Chinese trade and economic cooperation.
• Member of the inter-party working group on SME support for Russia and China of the State Duma of the Russian Federation

Head of International Logistics, SPLAT Global

15 years of experience in the field of foreign trade, organization of infrastructure and building from scratch logistics processes in Asia Pacific, Middle East, Europe regions

Senior HR Business Partner, MT Russia LLC

• Developing and implementing effective multicultural workforce management policies and practices
• Proposing organizational and multicultural workforce related strategies
• Training, coaching and partnering with managers on performance management and employee development goals
• Providing HR expertise in the areas of feedback, employee relations, development and coaching, compensation and organizational development

Author of courses on Chinese advertising platforms such as Baidu, WeChat, Weibo, Douyin (Ocean Engine).

More than 30 successful cases in Chinese social networks.

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Kept (ex. KPMG Russia), Associate Manager

Consulting, Forensic Group, MENA Region

About me: 

5+ years of experience in developing international cooperation with Arab and African countries in various fields. I have bachelor's and master's degrees in international relations from top universities of the country, I have repeatedly practiced in Russian and foreign institutions. I have a wide professional network, strong connections and contacts in key government agencies and major organizations both in Russia, and abroad.