News
Educational practice in the second year of Advertising and PR
"Advertising and PR" second year students undergo practical training - they get to know a representative of the industry and learn from them how work is arranged in agencies and departments of companies responsible for communication.
"I am convinced that in communications - and not only in them - there is a test question "why", which must be asked constantly"
Sergey Zverev, Head of the Integrated Communications Department, gave an interview to RBC Trends, in which he shared his vision of the communications industry today.
Student Communications Departmeent organised on "Advertising and PR"
"Advertising and PR" students became part of the PR team of the School of Integrated Communications - the Department now has a Student Communications Depatment, whose employees are actively working on creating content for social networks #incommhse, preparing events and promoting the Department's educational programs.
"Knowledge really has a tremendous power that not everyone can talk about"
Meet Evelina Berkutova, a 3rd year student of the "Advertising and PR" programme with the "Event" specialization and a minor in "Organizational Behavior" minor, who also works with Instagram bloggers. Evelina shared with us how to find something to your liking and be in time for everything in our new interview.
What you need to know before starting a podcast: 9 tips from the book "Can you hear me?: How to make podcasts in Russia"
Advice from a book co-authored by graduates of the HSE educational program Advertising and Public Relations.
Advertising and PR students became laureates of the competition from AKMR
Advertising and PR students took three prizes in the "PR-Battle 2020" competition from AKMR (Association of Communications and Corporate Media Directors of Russia). More than 20 teams from leading Russian universities and existing PR agencies took part in the competition.
An “Advertising and Public Relations” team won the first stage of the Russian National competition “Eureka!”
We spoke to the team members, third and fourth-year students, about the competition’s tasks and their project’s next steps.
PR and Advertising students work on briefs from Danone, IKEA, and Yandex.Go
The Advertising and Public Relations undergraduate program at the Higher School of Economics implements unique educational formats. One of them is a business game, which is the most important element of the "Integrated Communications Management" course. Third-year students work on real briefs from customers.
HSE is about people!
Graduates of Ad & PR, who decided to continue their professional career at their Alma Mater, and talk about why their University is a great opportunity to start a career and gain valuable experience.
Sergey Zverev: “Post-COVID19 environment - time for a positive agenda”
Sergey Zverev, the head of Department of Integrated Communications at NRU HSE, spoke at the All-Russian youth educational forum “The Territory of Meanings”.