Delivered at:: Department of Strategic and International Management

Course type:: Elective course

When:: 4 year, 3 module

Abstract

The economies of Latin America and Africa are playing an increasingly important role in the global economy and represent very significant consumer markets and investment locations for international business. To be a successful business leader, students need to have a solid understanding of the operating environment in these countries and the business opportunities and risks associated with them. The course covers the fundamentals of global strategy and provides an overview of the following topics: motivations for international expansion, strategies for global value creation, location strategy, timing of entry and modes of foreign entry. The course focuses on the major emerging markets of Latin America and Africa. The course provides an overview of the business environment in these markets, focusing on both challenges and opportunities. By studying the key business, political, economic, social, financial and cultural characteristics of some of the emerging markets, students will be able to recognise regional differences and realise opportunities by adopting appropriate business strategies. The course includes experiential exercises, case studies and presentations where students are expected to apply their business knowledge to address issues of doing business in emerging markets with a critical eye and a cross-disciplinary approach.

Learning Objectives

to understand emerging markets in Latin America and Africa and their characteristics;
to identify the main differences and similarities that characterize emerging economies;
to analyze the challenges and opportunities presented by emerging economies;
to describe the institutions of emerging economies that are relevant to managers and how they work;
to explore distinct strategy options for emerging economies;
to assess the risk encountered by firms operating in emerging countries;
to develop entrepreneurial and cross-border business strategies for the emerging markets;
to analyze the ethical challenges and issues of social responsibility common in emerging markets.

Expected Learning Outcomes

To explain the importance of emerging markets for the world economy and international business;
To understand international business strategy, company and its international business expansion; Foreign market identification and analysis; International business strategy formulation; Organization and international expedition strategies.
To understand the key elements of the operating environment of the major emerging markets, including their socio-cultural, economic, political and institutional framework and evaluate their implications for international business;

Course Contents

Globalization and international business. Globalization and globalization debate; Main drivers of globalization; Business in the global markets.
International business strategy, company and its international business expansion; Foreign market identification and analysis; International business strategy formulation; Organization and international expedition strategies.
Emerging Markets (EMs)
Operating in Emerging Markets- Latin American countries
Operating in Emerging Markets- African countries

Assessment Elements

Group project
Attendance
Class participation
Examination

Interim Assessment

2024/2025 3rd module
0.1 * Attendance + 0.2 * Class participation + 0.4 * Examination + 0.3 * Group project

Bibliography

Recommended Core Bibliography

Carla Mooney, & Carolyn DeCarlo. (2018). The Economy of Latin America. [N.p.]: Britannica Educational Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1502675
Doing business in emerging markets, Cavusgil, S. T., 2013
Emerging multinationals in emerging markets, , 2010
Folsom, R. H., Van Alstine, M. P., & Ramsey, M. D. (2020). International Business Transactions in a Nutshell, 11th: Vol. Eleventh edition. West Academic Publishing.
Global business : management, Willcocks, L. P., 2021
Global business : strategy in context, Willcocks, L. P., 2021
Globalization and Development Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa edited by Nezameddin Faghih. (2019).
International business, Peng, M., 2019
Payne, C., & Garcia, S. (2018). Emerging Markets : Recent Developments, Challenges and Future Prospects. New York: Nova Science Publishers, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1670038

Recommended Additional Bibliography

Case studies in global management : strategy, innovation and people management, , 2012

Authors

SHAPOSHNIKOV Sergei Viacheslavovich

Bachelor’s Programme 'Business Administration'

Contact us

Doing Business in Latin America and Africa

Course Syllabus