Delivered at:: Faculty of World Economy and International Affairs

Course type:: Elective course

When:: 2 year, 2 module

Instructor

Шипи Элиф Аладдиновна

Full Syllabus

Abstract

The course provides undergraduate students with a basic understanding of communications, the modern media environment and digital etiquette, skills in competent media behavior, media consumption and content production, as well as skills in using media platforms to distribute content in appropriate formats/situations. Further, the discipline forms students' initial knowledge and basic ideas in the field of professional activity "advertising and public relations" and obtaining a systematic understanding of the current state of the industry "Advertising and public relations": main specialties, technologies, organizational structure, directions and volumes of activity, the role of digital in the modern practice of PR and advertising. The discipline forms the basic skills of self-positioning and promotion of a personal brand in social media.

Learning Objectives

To understand the role of media and communications in shaping identity formation, citizenship, and cultural practices.
To critically analyze the relationship between culture and power in the context of the the key theories of globalization, class, and empire.
To cultivate a nuanced understanding of contemporary media theories and frameworks, and their application to diverse cultural and geopolitical contexts.

Expected Learning Outcomes

To critically examine the role of digital media in shaping cultural production, consumption, and the creative industries.
To gain insight into the psychological and sociocultural dimensions of our digital lives.
To gain a deeper understanding of the complex factors contributing to the digital divide.
To gain insight into the complex interplay between humans, technology, and material objects, illuminating the role of non-human entities in shaping social order and change.
Gaining a comprehensive understanding of how technology interweaves with society and contributes to the formation and maintenance of social order.
To develop a nuanced understanding of the complexities surrounding Western cultural imperialism and its effects on local cultures and identity formations.

Course Contents

Regionalization/Transnationalization: Globalization as Images and Flows
Western сultural Imperialism: the political economy of global media
Technology and social order: the infrastructure of information
Technology as social force: the actor-network theory (ANT)
Tech-driven inequality and digital divide
Identity, body, and emotions in the digital domain
Digital culture

Assessment Elements

In-class assessment
Midterm
Oral Exam

Interim Assessment

2023/2024 2nd module
0.35 * In-class assessment + 0.25 * Midterm + 0.4 * Oral Exam

Bibliography

Recommended Core Bibliography

Bruno Latour. (n.d.). 10 ‘“Where Are the Missing Masses? The Sociology of a FewMundane Artifacts.”’ Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9F57104B
Franz Barachini, Christian Stary, & Suliman Hawamdeh. (2007). Knowledge Management: Innovation, Technology And Cultures - Proceedings Of The 2007 International Conference. World Scientific.
Global communication : theories, stakeholders, and trends, McPhail, T. L., 2010
Mark Deuze. (2008). Participation, Remediation, Bricolage: considering principal components of a digital culture. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.AB2CE54D
Sloan, L., & Quan-Haase, A. (2017). The SAGE Handbook of Social Media Research Methods. SAGE Publications Ltd.

Recommended Additional Bibliography

Appadurai, Arjun. Modernity at Large : Cultural Dimensions of Globalization, University of Minnesota Press, 1996. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=310379.
Intellectual capital, knowledge management practices and firm performance. (2017). https://doi.org/10.1108/JIC-11-2016-0116
Nobre, Â. (2018). From Organisational Knowledge Management to Personal Knowledge Management - Reflecting and Researching Ongoing Management Practice: exploring the way we think through semiotics – how signification processes determine action patterns.
The handbook of global communication and media ethics. Vol.1: ., , 2011
The handbook of global communication and media ethics. Vol.2: ., , 2011

Authors

LYUTIKOVA ALINA PAVLOVNA
SHIPI ELIF ALADDINOVNA

Bachelor’s Programme 'International Program 'International Relations and Global Studies''

Address

Introduction to Global Communication