Delivered at:: Faculty of World Economy and International Affairs

Course type:: Elective course

When:: 3 year, 3, 4 module

Abstract

The course offers a comprehensive interdisciplinary approach to the media landscape in Russia and worldwide and examines key developments in the media and communications industries. It is focused on providing students with general understanding of professional media relations and the media structure. Particular attention will be paid to practical oriented aspect of the course that will enable students to produce different types of audiovisual content.

Learning Objectives

To form the general understanding of media system and the role of different media professions within it
To form the general understanding of the international journalism and global media as a soft power
To provide practical and methodological skills to analyze global media outlets and their strategies in field of so called “hybrid wars”
To assess the role of media sources in political landscape (e.g., mobilising and shaping the public agenda)
To understand media landscape as a complex system

Expected Learning Outcomes

Students can apply principles of elaboration likelihood model to design communication campaigns
Students can distinguish persuasion techniques in mediated communication
Students distinguish framing strategies and can apply techniques of frame analysis
Students understand the logic of agenda setting and are able to access it critically
Students understand the specifics of content localisation and are able to maintain complex analysis of international media system

Course Contents

1. Media and media landscapes. Strategic targets of PR-Departments in different institutions: governmental, state corporations, large private business, small business, startups, NGOs and Foundations, PR agencies.
2 . Strategic targets of PR-Departments in different institutions
3.Communication tools, activities and technologies used by different institutions.
4.Government relations (GR) as a means of strategic communications Government relations (GR) as a means of strategic communications: international relations, Government, business, personal branding.
5. Public relations in digital era. Main tools.

Assessment Elements

In class assessment: Активность, групповой исследовательский проект
In class assessment: Активность
Oral Exam: Устный опрос

Interim Assessment

2023/2024 4th module
0.5 * In class assessment: Активность + 0.25 * In class assessment: Активность, групповой исследовательский проект + 0.25 * Oral Exam: Устный опрос

Bibliography

Recommended Core Bibliography

A handbook of media and communication research : qualitative and quantitative methodologies, , 2012
Al Jazeera and the global media landscape : the south is talking back, Figenschou, T. U., 2014
Fu, X., Luo, J.-D., & Boos, M. (2017). Social Network Analysis : Interdisciplinary Approaches and Case Studies. Boca Raton, FL: CRC Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1499393

Recommended Additional Bibliography

Uri Wilensky, & William Rand. (2015). An Introduction to Agent-Based Modeling : Modeling Natural, Social, and Engineered Complex Systems with NetLogo. The MIT Press.

Authors

Korneev Oleg Vladimirovich
IVANOVA NATALIYA ANATOLEVNA

Bachelor’s Programme 'International Program 'International Relations and Global Studies''

Address

Media Ecosystems and Media Interaction

Course Syllabus