Brand Management

2024/2025

Academic Year

ENG

Instruction in English

4

ECTS credits

Delivered at:

Faculty of World Economy and International Affairs

Course type:

Compulsory course

When:

4 year, 1, 2 module

Instructors

Alemanova, Victoria

Мухина Мария Кирилловна

Course Syllabus

Abstract

The course examines main principles of brand formation and management, life stages of a brand, portfolio strategy and brand architecture. It also teaches students how to manage not only their own brand, but also the employer’s brand.