A lecture by Bernd Weber "Influence of food claims on valuation and consumption – insights from neuroscience"

A lecture by Prof. Dr. Bernd Weber (The Center for Economics and Neuroscience, Universität Bonn) entitled: "Influence of food claims on valuation an consumption – insights from neuroscience." was recently given on the premises of the economic faculty of the HSE.

Abstract: Neuroscience has over recent years gained deep insights into the neurobiological processes underlying food choices. In this talk I will focus on so-called “marketing placebo effects”, i.e. how expectations about products, raised e.g. by brands and health claims, influence valuation processes, experiences and consumptions of products.

WEB page https://www.cens.uni-bonn.de/team/board/bernd-weber

Chosen publications of the lecturer: 

Weber B. Neuroscience: The case for brain imaging technology. Nature, 2012 483(7487):7.

Weber B, Rangel A, Wibral M, Falk A. The medial prefrontal cortex exhibits money illusion. Nature, 2009, 106(13):5025-8.

Cohen MX, Schoene-Bake C, Elger CE, Weber B. Connectivity-based segregation of the human striatum predicts personality characteristics. Nat. Neurosci., 2009, 12(1):32-4.

Fließbach K, Weber B, Trautner P, Dohmen T, Sunde U, Elger CE, Falk A. Social comparison affects reward-related brain activity in the human ventral striatum. Science, 2007, 318(5854):1305-8.