Entrepreneurship and Business in Asia

Master 2020/2021

Type: Elective course (Socioeconomic and Political Development of Modern Asia)

Area of studies: Asian and African Studies

Delivered by: School of Asian Studies

Where: Faculty of World Economy and International Affairs

When: 1 year, 1-4 module

Mode of studies: offline

Instructors: Ninel Seniuk, Sergei Shaposhnikov, Andrey Zeltyn

Master’s programme: Socioeconomic and Political Development of Modern Asia

Language: English

ECTS credits: 12

Contact hours: 168

Full Syllabus

Abstract

1. This course is designed to provide an overview of various aspects of doing business and entrepreneurship in Japan. The course is broadly divided into three parts. The first part of the course defining globalization and international business. The second parts deals with business context and business management. These two parts also provide the overview the macro environment economies of Japan, including the economy and culture, that affect business and management practices. Such overview equips students with a firm basis to be able to analyze the key environmental factors that affect how business is conducted in this economy. The third part emphasizes on the practical aspects of doing business in Japan - business opportunities and challenges facing foreign companies and business and management practices so students will gain an in-depth understanding of how to do business in this country. In addition to broad knowledge of the region, assignments and projects will give students opportunities to further develop expertise in this country. 2. This course is designed to introduce the fundamentals of economics and business culture, investing, management, entrepreneurship and running business in China. This is a part of the general course in Business and Entrepreneurship in Asia including China, South East Asia, Japan, Korea and Middle East divided into several parts and given my different lecturers. This part includes classes on China The first part of this course mainly concentrates on the modern trends and nature of business and entrepreneurship in China. In the second part we will also look to South Asia (mainly India and its neighbors) and South Asian countries (ASIAN region, mainly Malaysia, Indonesia, Vietnam, Singapore, Burma) to compare the national business cultures and to find most effective ways for investments and sustainable business. As a disclaimer I want to stress that we won’t focus in the the macroeconomic problems of the region. So say we won’t discuss the economy as a whole: general structure of the regional economics, its structure, behavior, and decision-making. The course is focused on the main trends of doing business in China, SA and SEA from two perspectives: business environment taking into account the political, legislative, economic, socio-demographic and cultural environment issues and internal companies’ environment, considering differences in national culture and its management implications on successful communications, team-building, leadership, decision making, motivation, and negotiation processes with business in this region. In this course we provide students with a clear understanding of the current business trends related to trade, management and business in China, SA and SEA, as well as explaining how to set up your trading business in this region. We also attempt to give perspective on what will be NEA countries’ place World economics, and look at some of the country’s key import and export regulations. This course also concentrates on national identity in China, SA and SEA, misunderstanding in conducting business in China, Russia, Japan. We will also discuss sociopolitical risks and risk-management, decision making in China and Russia, economic factors that affect the costs of doing business in this region; market entry considerations, bookkeeping and audit, taxation, mergers & acquisitions, due diligence, human resource and staff recruitment process, employing foreign nationals in China, SA and SEA, strategies for repatriating profit from China, using trade zones and double-tax agreements, supply chain strategies. Within the classes, we discuss a range of different topics that affect doing business in China, SA and SEA Asia, including investment models, intellectual property considerations, key taxes applicable for foreign companies, and various types of employment contracts. In addition, we examine how a foreign entity can convert its representative office (RO) into a wholly foreign-owned enterprise (WFOE), and discuss how to legally terminate an employee in China. Topics will also include business culture, protocol and business customs, traditions, dress, gifts, formal and informal communication, emotional dimension of business behavior in China, Japan, Korea and Russia, psychological estimation of Asian and Russian partners, market potential and hot industries; its culture and people; current obstacles and opportunities in logistics; the historical and current problems faced by the economy; economic and political factors that affect the costs of doing business in China, SA and SEA, government relations, regulatory compliance and stakeholder alignment. Several case study focusing on China and Russia regional business diversity and local business traditions, way of negotiations is incorporated into this course. We will also analyze common situations and common mistakes that arise when conducting business in China, SA and SEA

Learning Objectives

The main academic aim of the course is to equip students with theoretical and methodological instruments for conducting theoretical and applied research in the field of Entrepreneurship and Business roles and traditions in Japan, to advance critical and independent thinking.
To obtain basic brief knowledge of the economic history and current economic situation
To become familiar with many of the major industries and companies
To understanding of the business environment
To recognize how management and cross cultural differences affect and impact on the ways of doing business
To gain a working level of competence for engaging in international business activities and with business people from this country
To develop and demonstrate necessary analytical skills to anticipate, appreciate, management processes to meet the demands of changing global business and economic conditions
To practice a professional oral presentation of research and recommendations (including effective use of visual aids).

Expected Learning Outcomes

be able to establish main forms of business cooperation, joint ventures, investing and to develop logistics in Asian countries
be able to examine main trends, advantages and disadvantages of establishing different types of enterprises in China, to compare various opportunities SA and SEA to set up or to relocate business in this region
gain stimulating, multi-cultural learning experience focused on the dynamics of China, SA and SEA business practices
to get better understanding of the challenges of establishing or doing business in China, SA and SEA and to gain greater ability to establish successful relationships with NEA colleagues, clients and suppliers
Identify the main trends of economics of region of Northeast Asia
understand the nature of business and management in Asian countries and main approaches for establishing business relations
to use business culture customs in China, SEA and SA, and other countries for successful negotiations
to have a clear understanding of the key drivers that motivate Asian business counterparts; - develop skills in efficient communication, teambuilding, motivation, decision making and negotiation with China, SA and SEA

Course Contents

Introduction: modeling business and entrepreneurship in Asia
Cultural and business nature of entrepreneurship; Consumer impulses and desires in Asia; Mass media and consumerism; Asia’s business attraction; Rebalancing Asian economics and business’ changes; National traditions and business communication; Changing nature of Chinese market; The structure of Chinese economic model; State and economics in post-totalitarian China; Debt, domestic market and the rebalancing of economics; Social harmony as a mean of non-economic regulations in economy; Sustainable development and crisis and in Chinese market
New Chinese entrepreneurship: cultural and economic dimensions. Entrepreneurship in Chinese retail and luxury brand
Changing Nature of Chinese Markets and New Trends in Business Culture; Main trends, common points and contradictions; Present and the Future of East Asian management; The Role of social media in marketing; Cultural factors in modern East Asian management; New Chinese consumerism; Concept of “Super consumer” for China; Booming in Chinese markets and its consequences; Entrepreneurship in Chinese retail and luxury brands; Case studies: Lenovo, Huawei and ZTE approaches;Supply Chains, planning, distribution and sell strategy in China
Establishing and running business in China. Tax, audit an accounting China
Establishing business in China. Making changes in business; Protecting intellectual property; Restructure an underperforming Business in China; Trading with and from China; Establishing company in China; Using China’s Free Trade Zones; Repatriating Profit from China; Mergers & Acquisitions in China; Tax, audit and accounting China; Annual compliance and due diligence
Management and Human Resources in China in China and neighboring countries
New nature of Management in Mainland China; Decision making in Chinese business; Management in Hong Kong, Macau and Taiwan; Management of private companies in China; Management and Entrepreneurship in HK, Singapore, Taiwan: new alternatives and traditional methods; Human Resources in China
Business culture, relation, customs, and communication in China
Business rituals China; Dress code, business behavior; Negotiations processes and communication; Preparing for establishing; National specific business strategy; Understanding the role of informal relations in business style In China and SEA; Living as an expat in China and SEA
E-commerce and Social Media in China
Cross Border e-Commerce in China; Business Models for China’s Cross Border e-Commerce Market; Managing Intellectual Property in e-Commerce Markets; Using Social media for promotion; WeChat, QQ, Weibo
Hong Kong and Singapore as gates to Asia
A Brief Overview of Hong Kong and Singapore Business model; Different entities that a foreign business can establish in Hong Kong and Singapore; Deregistering the company and dormant company; Tax, Audit and Accounting in Hong Kong and Singapore; Offshore status of Hong Kong companies; Human Resources and Payroll; Investing in Singapore and ASEAN; Company’s types in Singapore; Singapore holding companies and the incorporation process
Entrepreneurship and Business in Japan. Business interaction and communication in Japan
Structure and perspective of Japanese firm; Keretsu, Family business and Corporate government; The corporate environment in Japan; The Japanese tax system and legislation; Entrepreneurship in Japan; Human resources in Japan; The recruitment process, promotion and compensation; Leadership in Japanese companies; Japanese negotiation style and decision-making process; Strategic management; Business etiquette and intercultural communication
The Japanese market and manufacturing in Japan
Japanese consumer behavior; Japanese marketing and retailing; Manufacture and logistics; Concepts and strategies of Kaizen; Consumerism in Japan
Business models in Korea
Structure of Korean business; Korean companies and business leaders; Business communication in Korea; Formalities and negotiations; Cultural aspects of Koran Business etiquette
Indian business culture
Cross-cultural communication in India; Establishing company in India and legal issues; Human resources in India; Finance and banking in Indian Market; Marketing in India; Sales and marketing in India; Tax and Accounting in India. Tax liability for companies; Sourcing from India
South-East Asia as a platform for Asian growth
ASEAN countries profiles; Trends in Entrepreneurship development in ASEAN region; Economic development, trade and investments in ASEAN region; Tax, accounting compliance and HR in ASEAN; Double taxation agreements; New Development zones; ASEAN as a Platform for Asian Growth; Comparing business and trade in NEA and SEA; Opportunities and Challenges in the Labor Market in SEA; Regional Labor Markets; Perspectives for development: Vietnam and Indonesia
Wrap-up: changing nature of business in Asia
The Chinese issues and South-East Asian alternatives; Cross-Asian business and new opportunities; Avoiding the risk for business in Asia; New consumerism in Asia; Relocating business across Asia; New trends in Asian Markets

Assessment Elements

Class attendance
Participation at the class work
Group project
Individual written essay
Final test
In this case, short-term and long-term violations of the Internet connection do not matter.

Interim Assessment

Interim assessment (1 module)
0.1 * Class attendance + 0.2 * Final test + 0.3 * Group project + 0.3 * Individual written essay + 0.1 * Participation at the class work
Interim assessment (2 module)
0.2 * Class attendance + 0.3 * Group project + 0.2 * Individual written essay + 0.3 * Participation at the class work
Interim assessment (3 module)
0.2 * Class attendance + 0.5 * Individual written essay + 0.3 * Participation at the class work
Interim assessment (4 module)
0.25 * Class attendance + 0.45 * Individual written essay + 0.3 * Participation at the class work

Bibliography

Recommended Core Bibliography

Bagla, G. (2008). Doing Business in 21st-Century India : How to Profit Today in Tomorrow’s Most Exciting Market. [Place of publication not identified]: Business Plus. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=767029
Chan, S., & Zakkour, M. (2014). China’s Super Consumers : What 1 Billion Customers Want and How to Sell It to Them. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=842625
De Mente, B. (2013). The Chinese Way in Business : The Secrets of Successful Business Dealings in China (Vol. 1st ed). Tokyo: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1567748
De Mente, B. L. (2011). Etiquette Guide to Korea : Know the Rules That Make the Difference! New York: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1568415
De Mente, B. L. (2016). Etiquette Guide to China : Know the Rules That Make the Difference! North Clarendon: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1569018
Free trade zones in China : A guide. (2015). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9580E888
Haghirian, P. (2016). Routledge Handbook of Japanese Business and Management. Basingstoke: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1163631
Hung-PoHsieh, & 謝宏博. (2016). Cross-Border e-Commerce Studies in Taiwan and Mainland China. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsndl&AN=edsndl.oai.union.ndltd.org.TW.104NCKU5457058
Laurence J. Brahm. (2011). Art of the Deal in China : A Practical Guide to Business Etiquette and the 36 Martial Strategies Employed by Chinese Businessmen and Officals in China. [N.p.]: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1568264
Lu, P. X. (2011). Elite China : Luxury Consumer Behavior in China. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=420758
Pettis, M., & Carnegie Endowment for International Peace. (2013). Avoiding the Fall : China’s Economic Restructuring. Washington, D.C.: Carnegie Endowment for Int’l Peace. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=641536
Warner, M. (2012). Managing Across Diverse Cultures in East Asia : Issues and Challenges in a Changing Globalized World. Hoboken: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=507517
ボイ・ラファイエット・デ・メンテ. (2009). Etiquette Guide to Japan : Know the Rules That Make the Difference! (Vol. Updated and expanded ed). North Clarendon, Vt: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1567151

Recommended Additional Bibliography

Экономика Китайской Народной Республики. Важнейшие этапы развития, 1949-2007. Ч.1: ., Гельбрас, В. Г., 2007

Course Syllabus