Differences in HR-brand perception among job seekers in the financial sector

The topic of the master dissertation is "Differences in HR-brand perception among job seekers in the financial sector". It contains 97 pages, 14 drawings, 9 tables and 4 appendices. Reference list consists of 51 publications.Keywords: HR brand, brand of the employer, perception of a brand.Object of the research – HR brand and its perception by different segments of job seekers.Subject – HR brand factors affecting on different segments of job seekers while choosing employer.The purpose of the current work is detection of factors, influencing employer’s brand attractiveness viewed by different segments of job seekers in the financial sphere. The dissertation consists of introduction, three chapters, conclusion and reference. Chapter 1 describes theoretical aspects of HR brand. Chapter 2 is devoted to research of HR brand perception by different segments of job seekers in the financial sphere. Chapter 3 contains recommendations about development of HR brand for a leasing company of Perm in order to create attractive image as an employer in labor market.Theoretical review was conducted by analysis of publications; empirical research was hold through quantitative survey.