HR-Brand Management on the Basis of Organizational Culture Tools

Student: Bel`tyukova Anastasiya

Faculty: Faculty of Management

Educational Programme: Bachelor

Year of Graduation: 2014

Managing corporate reputation is becoming an increasingly important issue for each profit-making and non-profit-making modern organization. And nowadays more and more companies turn to HR-branding as a tool of improving the organization’s image. It helps to attract highly skilled and motivated workers and retain top-talents. However, organizations pay considerable attention to HR-brand development losing sight of its specific feature. HR-brand is a vital element of the company, which rapidly reflects any organizational changes. Moreover, it’s difficult to understand what activities lead to objectionable solutions and what efforts can lead to fallout.The major issue of this study concerns irresponsible behavior of senior managers. They aren’t involved in HR-brand development, and such behavior can damage the organization’s image irrevocably. Therefore this research will help a particular company to sort this problem out.

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