The Analysis of External Factors Impact on an Enterprise's Performance on Basis of Cognitive Maps

<p><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;">In this thesis work investigated the influence of external factors on the effectiveness of the enterprise on the basis of cognitive maps. The study was reviewed methodology bsc; typical methods of accounting for the company&#39;s external environment, the concept of cognitive maps.</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;">The structure consists of an introduction, three chapters, conclusion, bibliography and and applications.</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;">The introduction identified the relevance of the theme, objectives and targets set in the thesis&nbsp;</span><a href="https://vk.com/away.php?to=http%3A%2F%2Fwork.In" style="color: rgb(43, 88, 122); text-decoration: none; cursor: pointer; font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;" target="_blank">work.In</a><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;">&nbsp;conclusion, the findings show the work done and summarizes research.</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;">Balanced Scorecard is a good methodology, which is used in many companies.The purpose of research - to develop a methodology to assess the impact of external factors on the development of the company. Novelty in combining the two techniques: the balanced scorecard and the methods of analysis of external factors of the organization.</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;">As a result, a general outline of the method and the analysis of the influence of external factors on the company&#39;s business objectives, which showed that any changes lead to changes (positive or negative) internal factors model. While the change in internal factors leads to a change of purposes (profit efficiency, etc.)</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16px;">In this paper we used 8 tables, 19 figures and 4 annexes, bibliography contains 13 sources. The total volume of the thesis is 65 pages.</span></p>