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Regular version of the site

Effectiveness of restrictive measures on alcohol market in Russia

Student: Sheremet Nikolaj

Supervisor: Vasiliy A. Anikin

Faculty: Faculty of Economic Sciences

Educational Programme: Bachelor

Year of Graduation: 2014

<p><span id="result_box" lang="en"><span title="В данной работе была осуществлена попытка оценить эффективность введения запретительных мер на рынке алкогольной продукции в России.">In this paper, an attempt was made to evaluate the effectiveness of the introduction of restrictive measures on the alcohol market in Russia. </span><span title="Был проведен анализ исследований по изучению потребления алкоголя в России, влияния рекламы и маркетинговых мероприятий на потребителя, так же некоторых исследований по ограничению рекламы алкогольной продукции.">Analysis was carried out studies on alcohol consumption in Russia , the influence of advertising and marketing activities on the consumer, as well some research to limit advertising of alcoholic beverages. </span><span title="Был так же поставлен ряд гипотез для проверки, которые проверялись на основе эмпирического исследования.">Was also put to test several hypotheses that were tested on the basis of empirical research.</span><br /><span title="Влияние запретительных мер изучалось на основании данных по двум целевым точкам: 1994-1995 год и 2010-2011 года.">Studied the influence of restrictive measures on the basis of data from the two target points : 1994-1995 year and 2010-2011 year. </span><span title="В работе были поставлены цели исследования и задачи, которые должны быть решены для достижения этих целей.">In this paper we have set goals and objectives of the research that must be addressed to achieve these goals. </span><span title="Эмпирический анализ проводился при помощи данных rlms-hse.">Empirical analysis was conducted using data rlms-hse. </span><span title="Основной тип анализа данных – построение и анализ регрессий.">The main type of data analysis - construction and analysis of regressions.</span><br /><span title="При помощи регрессионного анализа были проверены гипотезы, а так же сделаны выводы о типе людей, на потребление которых запретительные меры оказали значимое влияние.">Using regression analysis were tested hypotheses , as well as conclusions about the type of people on the consumption of which restrictive measures had a significant impact . </span><span title="На основе теоретических работы, были выделены факторы, которые мешают достижению желаемых результатов введения данных запретительных мер.">Based on theoretical work , were identified factors that hinder the achievement of the desired results data entry quarantine measures . </span><span title="Были сделаны предположения о том, как улучшить эффективность запретительных мер, что в итоге должно привести к уменьшению потребления алкоголя.">Assumptions have been made about how to improve the efficiency of quarantine measures that should lead to a decrease in alcohol consumption.</span></span></p>

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