Competitor analysis in ecommerce

<p>The graduate qualification work &ldquo;Competitor analysis in ecommerce&rdquo; made by the student of the fourth course of the faculty of Management of the National Research University - Higher School of Economics.</p><p>The main purpose of this work is examination of an approach to competitor analysis in the field of Internet trading. To achieve this goal several tasks were accomplished:</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Definition of the concepts of competition, strategy, and various aspects of company analysis;</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Consideration of &nbsp;the specificity of approaches to competitor in the field of internet-commerce;</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Analysis of the companies that sell Swiss watches via internet;</p><p>12 tables and 8 diagrams were used in the process of tasks implementation. Also, the list of the used literature consists of 20 items, and the total volume of work is 67 pages (without appendices).</p><p>In accordance with tasks, the structure of paper consists of introduction, three chapters and a conclusion. In the first сhapter author considers the notion of competition, internet trading, and the main stages and approaches to the competitor analysis, including information collection, analysis of the external environment and the direct analysis of companies. In the second chapter author identifies and describes the specificity of the competitor analysis in the sphere of internet-commerce, where next themes are considered: approaches to the identification of competitors, methods of data collection and analysis. The third chapter describes the analysis of companies on the example of 11 organizations, which sell Swiss watches via internet.</p>