Communication Channels to the Audience and Their Use in Transmedia

In this study I’ve tried to determine which platforms are the most suitable for placing content in the development of transmedia project for a young audience of 14 - 27 y.o. and to find out better communication channels that should attract an audience and involve it in a content consumption, to motivate it for an active engagement with content and creating their own one. Also I tried to investigate, what kind of content for which platform is the best solution for this project. For this goal I’ve analyzed several researches that illuminate favors of the Russian Internet audience in terms of communication channels. I’ve chosen the most popular channels of our target group. Also I’ve studied the ability of different channels to satisfy the needs of advertisers, I’ve defined the role of the audience in our project, I’ve planned the distribution of content through the best channels and defined opportunities to monetize the project in each channel