Relationship Strategies with Stakeholders at Different Stages of the Life Cycle by LLC PEC "EcoTech"

Due to the increasing competition and dynamics of today’s market, forecasting the company’s future development and meeting the constantly changing needs of stakeholders are among the key factors that ensure the company’s stability and success. Different stages of the corporate life cycle require different strategies towards stakeholders due to the fact that the level of stakeholders’ power and interest may change with the company’s size, management priorities, formalization level and other characteristics. However, too little attention has been paid to stakeholders’ theory’s interdependence with the model of the corporate life cycle. The general aim of the study is to improve and optimize the management system of LLC PEC “EcoTech”, a company operating in the market of engineering services, via stakeholder analysis based on their level of importance at different stages of the corporate life cycle. The objectives of the study include outlining and evaluating the key models of the corporate life cycle and stakeholder theories and analyzing various approaches to their implementation. The study presents a strategic analysis of LLC PEC “EcoTech” which includes such tools as PESTLE-analysis, Porter five forces analysis, maps of strategic groups, BCG matrix, SNW and SWOT-analysis based on the examination of the company’s internal documents and interviews of the employees. The compilation of stakeholders’ list, three-dimensional matrix and stakeholders’ network enabled to formulate recommendations on the company’s stakeholder engagement strategies at different stages of the corporate life cycle.