Features of Marketing Communication Use in Promotion of Educational Programs

Student: Skorobogatova ViStoria

Supervisor: Alexandra Nikolaevna Timokhovich

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

The main goal of this final work is to study the features of using marketing communications in promotion of educational programs on the example of EF Education First Company. This paper examines marketing communication tools that were used in promotion of services of educational organizations, and trends existing in the Russian education market. Moreover, marketing communications of EF Education First Company and its competitors were analyzed in the framework of this paper. Also the study based on internal information about current customers and company’s budget for marketing communications was conducted and the most effective tools of attraction customers to buy educational programs were identified. On the basis of data obtained recommendations were given to EF Education First Company to improve current marketing communications and develop new marketing communication channels.

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