Marketing Strategies of French Car Manufactures in Russian Market during the Recession

Student: Tumanova Maria

Supervisor: Sergey Nikolaevich Lavrov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Final Grade: 9

Year of Graduation: 2017

The economic crisis has a negative impact on all areas of the economy, including the automotive market. Unstable geopolitical situation, devaluation of the ruble and fall in oil prices provoked a decline in sales in the Russian car market in 2014. Nevertheless, French automotive companies manage to maintain their market share. The purpose of this work is to analyze the development of the car market after 2014 and identify the marketing strategies of French automotive companies during the recession. In the framework of this study, a comparative analysis of the marketing strategies of Renault and PSA Group will be conducted, which will determine how successful their strategies were during the recession. Keywords: marketing strategies, automotive market in Russia, economic crisis, French automakers

Full text (added May 11, 2017)

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