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Charitable Foundations in Russia: Particularities of Communication in Social Networks

Student: Harutyunyan Seda

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Integrated Communications (Master)

Final Grade: 7

Year of Graduation: 2017

In recent years, there has been a steady increase in the number of charitable foundations and organizations in Russia. They are developing actively, increasing their presence in the information world. With the development of many social networks, it became interesting to observe the activities of charitable foundations. The research problem: the process of globalization and the fact that the sphere of charity is only developing in the country, formulate its rules for communicating to charitable foundations; For many charitable foundations, communicating through official pages in social networks is the most accessible and preferred type of communication The goal is to identify and identify the features of communication of Russian charitable foundations in Russia in leading social networks achieved. The content of the official pages of charity funds in social networks (Vkontakte, Instagram and Facebook), as well as interviews with representatives and experts in the region, was used as an empirical basis. The number of nine respondents (five representatives of charitable foundations and four experts of the sphere). The work consists of an introduction, three chapters, conclusion, a list of references and an appendix.

Full text (added May 15, 2017)

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