Factors of Participants' Mobilization in Protest City Movements (Evidence from Moscow, Yekaterinburg and St.Petersburg)

Previously, most urban movements were based on the "Not in My Backyard" principle — the townspeople opposed changes in housing property, changes related to their personal comfort of life. However, today there are more and more urban movements that strive to improve urban environment in general, to create new public spaces, preserve the historical appearance of the city and their area and to improve the city's convenience for all the townspeople. And they do that in the conditions when it is necessary to contradict the authorities' decisions and in the situation when their possibilities are limited (there is no funding, power resource, no formed collective). In addition, often the agenda promoted by the movements and the problem they seek to pay attention to are successfully coming to the fore in the information field, while other problems that directly deprive the city's inhabitants of the opportunity to satisfy their basic life needs are less discussed and resonant. In this case, it becomes unclear why the townspeople nevertheless involve in the solution of urban problems that are not directly related to their personal interests and basic life needs. In this work, the process of citizens' mobilization is explained through the theory of collective action frames.