Development of S&OP Process in a FMCG-Company

1. The title of the topic of the work: "Development of S&OP Process in a FMCG-Company". 2. Student Denisov Alexander Eduardovich, gr. БЛГ143, Faculty of Business and Management (School of Logistics) HSE. 3. Scientific director - Posternakova Margarita Ivanovna, Lecturer, Department of Logistics, Higher School of Economics. 4. Keywords: sales and operations planning, FMCG, S&OP. In conditions of constantly changing conjuncture of the dairy market (the number and type of its participants, restrictions on the import of products, market size, consumer portrait, geographical characteristics of the market), it is important for companies to improve their efficiency in various ways. For competent planning, both quality personnel and a well-built S&OP process are needed. Its presence allows, first, to build the interaction of various links of the Supply Chain, and secondly, to find a balance between a) the consumer demand, b) the available production capacities, c) plans to bring new products to the market. The implementation of the S&OP process makes it possible to increase the efficiency of Supply Chain and the company as a whole. The goal of the Bachelor's work is to develop a tool for calculating and simulating the workload of Wimm-Bill-Dann's production lines to improve the efficiency of the sales and operations planning process. The following tasks were solved in the work: analysis of the company's activity is done; problems associated with S&OP process are identified; S&OP best practices are described. As a result, a tool was developed to improve S&OP process. Also, the work presents necessary changes that need to be implemented in the process. Based on the DuPont model of strategic profit, the economic effectiveness of the proposed changes was proved. 5. Volume of the Bachelor's curriculum: pages - 66, figures - 10, tables - 10, list of literature sources - 25, appendixes - 1.