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Information System Development for Local Competitors Analysis of Small Business

Student: Tarasov Georgiy

Supervisor: Olga Vikentyeva

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2018

Research on the topic «Information System Development for Local Competitors Analysis of Small Business» considers the process of developing single page application for competitive analysis automatisation. Company, which made this research feasible, based in the US. Therefore, the research considers a domestic marker of small business in the US. Object of the research are methods of competitive analysis, which small business owners use for estimating a competitive position on market. Subject of the research are tools for competitive analysis, that small business owners use for estimating a competitive position on market. The study consists of introduction, three chapters, conclusion, references and appendix. There are 128 pages. The first chapter contains an analysis of the subject area, the concept and objectives of competitive analysis, a description of the process of identifying local competitors and the necessary information, a comparison of the methodology for analyzing competitors, interviewing potential target audiences, comparing the cost of third parties, and the AS-IS competitive analysis business process. The second chapter contains the results of designing the server and client part of the application, selecting and justifying the methodology and development technologies, identifying data sources and designing performance criteria for competitors. The third chapter describes the process and the results of the development of a one-page application using a flexible development methodology, user stories and development methodology through testing, as well as continuous integration. In the conclusion there are the results of the study.

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