The Transformation and Peculiarities of Marketplaces' Business Models

The development of e-business has given impetus to variable researches in the field of the business modelling and laid the conceptual foundations of business models. The fast transition of companies to the Internet and mobile platforms provoked an incredibly rapid growth in the number of online marketplaces – it is a type of e-commerce site where buyers and sellers can find each other, whereas their transactions are processed by the marketplace operator. Being a real online shop, the business model of marketplace allows a company to reduce equipment and storage costs, and therefore, such type of a business model is characterized by a range of peculiarities, which distinguishes it from the classic business models. The analysis of the degree of influence of the marketplace business models on the classic approach is also provided along with the comparative analysis of the giant companies in the field of e-commerce- Amazon and 58.com-, which use different business models. Moreover, the master thesis research provides not only the specific characteristics of both companies, but also includes recommendations for potential transformation of the existing business models of the aforementioned marketplaces.