The Impact of Digital Technologies on the Business Model of Telecom Companies

The modern telecommunications industry is influenced by the development of digital technologies, which affects the way companies are organized, and affects not only the sphere of telecommunications, but also extends to other areas of all human activity. The transformation of the industry as a space of mass communication, and as a business, puts before the existing companies in this market a lot of new challenges, that can mean both success and failure of a particular company. At the moment, the most important priority to the business is the ability to adapt to changing environmental conditions, ways of doing business and identify the optimal business model in the long term. Therefore, it is important to conduct a study of changes and trends in the industry as a whole and in a particular business. This work is devoted to the transformation of the business model in the telecommunications industry on the example of a satellite television operator. The work is aimed both at studying the existing situation in the industry and identifying the main opportunities for its further development