Sales Strategy Development for an Innovative Product

Student: Machina Liudmila

Educational Programme: Retail Management (Master)

Year of Graduation: 2019

The launch of widely applicable innovative technologies on the market, which had no analogues before, now represents a wide field for research. The area is relatively new, as in the past frequency at which new technological properties appeared on the market was significantly lower. Scientific and technical progress and innovations in the field of software have changed this and now it is necessary to create such an algorithm for launching a product to the market that would be applicable specifically to the environment of complex, cutting-edge technologies and would take into account the specific features of this product.

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