Sustainability in Strategy Consulting

Ecological awareness has brought change into the society: people have turned towards responsibility over own actions and demand the same from businesses. This paper examines the concept of sustainability in relation to business practices and organizational performance. To understand what it means to integrate sustainability into business, a review of existing works within the field is performed. Business operation in sustainability system is conceptualised. It serves as a theoretical foundation to direct action towards sustainability. Further the paper explores current global consulting practices of sustainability implementation as well as strategical decision-making under uncertainty. Findings show sustainable strategies implemented in parallel with digital profit-making strategies yield best economic performance. The research suggests that this could be used as argumentation in support of corporate sustainability race. Nevertheless, the primary driver of innovation and change towards sustainability is personal values of the leadership. This proves the significance of collective contribution to the corporate strategy values.