Promotion of the Digital Agency in the Russian Advertising Market in the Face of Increasing Competition

Student: Kiseleva Svetlana

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This research focuses at studying the tools for creating a brand image and promoting of advertising digital-agency , as well as identifying the features of their application in the market of advertising services in Russia in the field of digital marketing. The study solve the problem of making a balanced strategy for promoting an online advertising agency in the face of increasing competition by identifying which of the brand image building tools are most relevant and effective in this market segment. Keywords: digital marketing, internet marketing, advertising agency, digital agency, image, brand, B2B promotion, advertising, interviews, customer experience, promotion strategy.

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