Development and Production of the Multiplatform Project "@DANI_DORIAN"

The relevance of this project is determined by the fact that it is made in the genre of adaptation: a reinterpretation of the classic image of Dorian Gray from the work of O. Wilde "Portrait of Dorian Gray" for the modern media space. The goal of the project is to create a media product for a young audience that combines the idea of adaptation and a modern format. As a result, the concept of the series and multiplatform extensions under the general name "@DANI_DORIAN" was developed, and a teaser for the series "@DORIAN" (the core of the multiplatform project) was developed and filmed. In addition, the target audience of the project was analyzed; a review of the competitive environment was conducted; an organizational and production model of work on a media product was drawn up; a calendar and production plan used in the work were prepared using the example of teaser production; a review of the resources used; a distribution plan for the project was prepared; a marketing plan for promoting and monetizing the product.