The Image of a Popular Politician in the Russian-speaking Segment of Social Networks (Based on the Material of Instagram, Facebook and Twitter)

Student: Dubovitskaya Varvara

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2021

Annotation: The object of this study is the public image of a popular politician formed in social networks. The purpose of the objective is to identify and analyze the main tools for forming the image of a popular politician in the Russian-speaking segment of social networks. The work was carried out taking into account the experience of other studies on the topic, as well as in our own analysis of politicians' accounts, taking into account the criteria developed earlier. The research methodology is complex, including theoretical analysis, analysis of the content of the accounts of popular politicians in social networks, and expert interviews. In the course of the work done, it was possible to identify the main tools for forming the image of a politician in the network.

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