Identity of the festival «ALFA FUTURE PEOPLE»

Student: Lyashova Valeria

Educational Programme: Communication and Digital Design (Master)

Year of Graduation: 2021

The concept of visual research “Corporate identity of festivals. Technology, Music, Art ”was chosen by the author in order to search and study the best practices for creating a corporate identity based on the examples of world famous festivals in the areas listed above. The research results are planned to be used in the final qualifying work, the theme of which is: “Rebranding of the corporate identity of the Alfa Future People festival”. The main purpose of visual research is to identify the key techniques and principles used in graphic design to create a corporate identity for festivals.

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