Rebranding of the mineralogical museum named after A.E. Fersman

Student: Klimchuk Arina

Educational Programme: Communication and Digital Design (Master)

Year of Graduation: 2021

The topic of the final graduation work is “Rebranding of the Mineralogical Museum named after A.E. Fersman ". The Mineralogical Museum of A.E. Fersman is the largest mineralogical cultural institution in Russia which has significant and valuable history, including large collections of exhibits gathered from all over the world. Although, museum does not have strong brand concept and established design. I intend to upgrade and modernize the brand's style of the museum, while preserving its old traditions and values. Renewed design will include some information about minerals and crystals that has been found and analyzed through visual research. Design is assumed to be used on such carriers as exhibit cards, tickets, advertising posters, outside flags and so on. The idea of transforming design of the museum website into more modern and practical is also considered.

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