Rebranding and visual communications for the international festival of contemporary dance "DANCE INVERSION"

The theme "The image of a dancer in posters of the 20th century" was defined by a close connection with the WRC, the theme of which was the rebranding of the international dance festival "DANCE INVERSION". To create a well-thought-out corporate identity, you need to know the subtleties and principles of communication design in the culture of dance. This visual study is the result of working with the material of poster art. The book offers to consider the existing concepts, techniques and solutions for creating visual content in the dance field. The concept of this visual study is based on viewing and analyzing works of 20th-century communication design, such as posters and covers that depict a dancer. The task of the study is to study the collected material for the image of the image of the dancer using different schemes of composition construction and techniques of arrangement of dancers in the format. The goal is to trace how the dancer's body interacts with the poster graphics in different directions, styles and decades.