Internal Hr-Brand Positioning within an It Company

Student: Beloborodova Vladilena

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Master)

Year of Graduation: 2021

Issues related to the HR-brand positioning in IT companies are of particular importance, because the most valuable resource of these organizations is people. An important prerequisite for the development of an HR-brand is the merger of several companies. The employer has to maintain his attractiveness and the benefits that employees came for.

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