Linguistic Strategies of Bonding and Avoidance in Russian-Speaking Online Communication

It has been long understood that CMC (computer-mediated communication) contributes to the emergence of “offline” intimacy. Recent developments in the field of linguistics have shown that usage of various affective technologies, such as emojis, tends to be linked to the level of intimacy perceived in the relationship. However, despite the abundance of research, multiple linguistic strategies of bonding and avoidance or disaffiliation, such as ghosting, remain outside the scope of scholarly research. The present work examines the role of text decoration tools, multimodality (video and audio messages) and pace of communication in building, maintaining, and avoiding intimacy in CMC. To achieve this goal, this paper uses the method of an online survey that combines qualitative and quantitative questions to capture the necessary variables and enrich the data through the narratives provided by the interviewees. The data is then analyzed using the method of thematic analysis from the perspective of Brown and Levinson's theory of politeness, as perceived social distance influences the level of threat present in the face-threatening act and the corresponding need for a politeness strategy. One other reason to use this theory is that it provides a robust explanatory tool for the linguistic processes surrounding facilitation of intimacy and disaffiliation. The outcomes of this research can help us understand the narratives surrounding CMC and describe the actual strategies employed in bonding and avoidance.