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Rebranding of the Annual Night Cultural Festival "Laila Lavan" in Tel-Aviv

Student: Karpukhina Natalya

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Communication and Digital Design (Master)

Final Grade: 10

Year of Graduation: 2024

As the theme of diploma is the rebranding of the annual night cultural festival, when choosing the subject of visual research, it was decided to turn to the topic of festivals, study them in more detail and analyze the world experience of creating identity for such events. The book contains interesting projects created around the world by studios and freelancers dedicated to branding and identity of festivals.

Full text (added May 6, 2024)

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