Participation of South Korean Celebrities in the Marketing Campaigns of Luxury Brands as a Determining Factor of the Purchasing Intention of Representatives of the Russian K-pop Community
Student: Angelina Makarenko
Supervisor: Eriks Varpahovskis
Faculty: Faculty of World Economy and International Affairs
Educational Programme: KHU-HSE Double Degree Program Economics and Politics in Asia (Bachelor)
Year of Graduation: 2024
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