Recycling Laboratory Branding

Environmental problems are becoming more urgent in the modern world. Moreover, the public's interest in recycling is increasing through years. The diploma work is devoted to the creation of corporate identity of a recycling laboratory with an open workspace which explores the peculiarities of garbage aesthetics. Thus, the focus of the visual research appears to be a variety of forms of interaction with household waste as a medium which can be traced in current century. The subject of the study is photo and art projects created with household waste, as well as environmental initiatives and recycling cases. In the contemporary world, garbage becomes a piece of ready-made art. Created solely for utilitarian purposes, various formats of packaging and household items are placed in an unexpected context, becoming a new means of expression and a unique tool for creating emotional environmental manifestos.