B2C-Promotion of the Tamada App

Student: Sofya Kulakova

Educational Programme: Design (Bachelor)

Final Grade: 10

Year of Graduation: 2024

The Tamada app, which helps organize events, faces the challenge of establishing communication with Generation Z. This generation has increased demands for content, and specifically advertising, creating a need for innovative methods of interaction. Examining the effective practices and strategies of top-performing apps can assist Tamada in crafting its communication strategy, enabling it to discover the appropriate language and techniques to engage with its target audience. The aim of this study is to identify promising methods of communication with users based on the experiences of popular apps, formulating hypotheses and testing them in practice while creating creative advertising ideas for Tamada.

Full text (added May 9, 2024)

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