User Experience in Scientific Media Projects: Development of a Text Quest for the "Nezrimoye" Game ("Nezrimoye" Transmedia Project)

There are several media formats of scientific knowledge. However, each of the formats is used to convey a certain important message from scientists to society, which is the essence of scientific communication. Gaming is one of the format, which are now very popular. The trend towards gamification and gaming products largely stems from the new needs of society and the difficulties of attracting and retaining users in projects due to the large supply on the market. Therefore, it is especially important to create high-quality projects with the analysis of user experience and its improvement, a high level of immersion and audience engagement can be achieved. The purpose of this work is to identify the impact of a text quest as a game format on a scientific project. The work consists of two parts: theoretical and practical. The theoretical purposes are the analysis of existing formats of scientific media projects, as well as examples of using games, the analysis of text games as a genre of video games and user experience in them. The theoretical part is based on an analysis of the literature review, expert interviews and case-studies of existing projects. In the practice part, a description of the Nezrimoye project is presented, which was developed based on the study of the work of monocytes in low-density lipoproteins in human cells. As a result, a media part was developed, which includes an installation, social networks, landing pages and a text quest in the Telegram chatbot. The project part presents the essence of the project, as well as functional, technical, design and marketing characteristics. Based on the results of the theoretical review and the finished Nezrimoye project, it was revealed that the text affects the user's experience, so it is important both to present it correctly and to select the right audience to whom this text will be presented. The next conclusion is the importance of working with a scientist, since it is necessary to avoid misinformation, and to involve them in the development process for greater motivation. The final conclusion that it is possible to achieve the proper level of user experience because if the improved plot, characters and tasks inside the text quest.