The Creation of the Cross-Platform Project "Raskryvayem Banki" About Marketing in the Banking Sector: the Promotion of the Content

«Raskryvayem Banki» is a cross-platform media project about marketing in the banking sector, the authors of which are Polina Balyabina and Varvara Guziy. This graduation project is dedicated to the creation of «Raskryvayem Banki» and its promotion in the online environment: in the Telegram messenger, the VKontakte social network and on the Yandex Music streaming platform. This project is innovative and promising: its purpose is to enlighten a mass audience in an interesting and understandable language for non-specialists on issues related to banking marketing, technologies for promoting financial products and services, and financial literacy. At the same time, the online platforms of the media project allow for discussions, which is important for the formation of a strong community of loyal audience. Materials of the media project «Raskryvayem Banki» are ways to arouse professional interest among students and professors of educational organizations whose training programs are related to marketing and advertising, banking and other similar areas. In addition, this project can fulfill an important mission, which is to preserve cultural heritage in the form of materials about Russian banking marketing.