Life Story Project on Everyday Routine Issues: Production and Promotion

The final qualifying work of the design and creative format in the form of a digital narrative (audio, text, graphics) about two heroes and their everyday problems from the age of 15 to 35. The chosen genre of life-story shows the characters growing up and changing their attitude to life. The theoretical note that precedes the project includes a review of the literature on trends in social journalism, on the distinctive features of documentary podcasts, as well as on sound storytelling techniques. The project note describes the concept of the media product, as well as its target audience, key resources, strategies and other important details for the organization of the project. The creative part contains a detailed description of the product, as well as developments that were not included in the final project. The product itself, «Dela normalno», including the audio series, has been published on various streaming sites, and extensions important to the plot in text and visual forms have been published on social networks. The novelty of the project is the integration of various media formats for a comprehensive presentation of information in order to help the audience understand their own problems. A distinctive feature of the project is that it covers the problems of different generations, and the narrative is based on real stories.