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Creating a Music Product for an Artist: Music Video, Album Cover, Media Content

Student: Glechikov Nikita

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2024

In today's music industry, the visual aspect of an artist's work plays a significant role in shaping their image and attracting an audience. For emerging artists, creating high-quality music videos, album covers, and concept images is essential to their success. These visual elements serve as a basis for the development of their musical offering and help them gain popularity. Two years ago, Nikita Glechikov and Maxim Lysakov collaborated with Human M.T to create a music video for a single. At that time, the artist had a small following on social media and was just starting to build a fanbase. They were willing to work on this project and continue their collaboration, as it would help them grow and reach a wider audience.The main goal of this project is to create diverse content for young audiences through different forms of artistic expression. We will start by creating a music cover for an album. Then, we will take photos and videos that will be shared online to increase the visibility of the artist. Finally, our aim is to produce a high-quality music video that will showcase the artist's work and attract more listeners. This is a non-profit initiative that aims to promote creativity in the fields of music and photography. We believe that this project has the potential to generate revenue through online platforms and music video competitions. To do this, we are employing a range of strategies and techniques.Our approach has involved researching specialized literature and analyzing our target audience to determine not only the style and techniques of filming but also the market situation and the strengths and weaknesses of our competitors. By addressing relevant challenges, we aim to create a visually appealing and original presentation of a music release with the potential for growth and success. Thanks to our eclectic and aesthetically driven approach, our music videos, cover art, and supplementary materials stand out from the competition.

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