Creating an Advertising Campaign for a Brand in Fashion Industry

Student: Antonian Andranik

Supervisor:

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2024

Our project involves creating an advertising campaign for a Russian clothing brand Heartz, consisting of five videos and a photoshoot. We have observed a growing interest in Russian brands, cyberpunk aesthetics, and immersive, deeply brand-representative advertising content within society. At the same time brands are increasingly inclined towards crafting a unique and memorable image, which has fostered our collaboration with Heartz. Having analyzed the brand, we understood its target audience and competitive landscape, we have developed a multimedia product that encapsulates the philosophy of the "No Future" collection by Heartz. The project aims to serve not merely as an advertising product but as a significant branding tool for the brand.

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