Creation and Media Promotion of the Video Project Fashion in Fear with Elements of Infotainment About Socio-cultural Trends in Modern Fashion

This paper describes the process of creation and media support of an information and entertainment video project "Fashion in Fear" with elements of infotainment about socio-cultural trends in contemporary fashion. The main aim of the project is to study and present the mutual influence of cultural and social factors on modern trends and fashion. The theoretical part presents a thematic overview including contemporary fashion discourse, features of the video format, characteristics of infoteinment as a way of presenting information and specifics of video production processes. In addition, the problems and methods of their solution in working with a creative online team are described in detail. The project part includes the description of the media product concept, its target audience and direct and indirect competitors, which include the show "Decoders", "Fashion Podcast" and magazines Badlon and Flacon. The creative part is devoted to describing the process of creating video episodes, as well as ways to promote and monetize the new project in today's media space. For example, barter advertising with coffee shop 2046 and clothing brand What_about_us. The legal part determines the required laws for the existence of the project on the territory and in the Internet space of the Russian Federation, as well as aspects of working with copyrights when creating videos. The conclusion emphasizes the viability and creative novelty of the project in the Russian segment of YouTube.