Music Video Production for Russian Indie Group LOLA

Student: Dmitriy Kruglov

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2024

According to Verified Market Research (2024), the music video production market is steadily growing and may reach a volume of 20.39 billion USD by 2028. Since foreign labels withdrew from the Russian market, an opportunity for the development of local independent artists, who need audiovisual content for their promotion, has increased. This work is dedicated to the creation of a music video for an independent artist LOLA, specifically for her song “Closer”. The music video explores issues of escapism and self-identification, giving the viewer hope of dealing with their romantic problems.

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