Strategies and Creative Processes in Producing a Fashion Magazine

The Phoenix magazine is a publication about the Russian fashion industry, covering both domestic designers and the behind-the-scenes of the industry. Each reader will find something new and interesting for themselves - educational content presented in accessible language, interviews with fashion industry figures, beauty life hacks, and materials featuring well-known personalities of Russia's fashion scene. The Russian footprint is noticeable in the collections of Karl Lagerfeld and Jean-Paul Gaultier, Yves Saint Laurent and John Galliano, Demna Gvasalia and Thierry Mugler. In recent years, the Russian industry, having become more insular, has been more focused on its own market than the international one, and this has borne fruit — such a grandiose growth in the number of young designers across Russia has not been seen for a long time. Our magazine strives to tell a wide audience about them. In addition, we believe it is important to draw our readers' attention to the other side of the Russian fashion industry and tell the audience about those who stay behind the scenes but play a significant part in creating fashion media products. This refers to stylists working with fashion industry figures, fashion influencers, makeup artists, hair stylists, and photographers. The issue is presented in the Russian language format for the accessibility of the target audience. Despite this, we aim to expand our audience through the magazine's online platforms, thereby promoting Russian fashion at an international level. Here, current information is presented with an aesthetic and unconventional approach, making the magazine special and interesting in the media market. The Phoenix is a breath of fresh air in the market of printed glossy magazines.