Normalization of the Family Model by Establishing Agenda in Soviet Audiovisual Media

Student: Kuzmina Anna

Educational Programme: Journalism (Bachelor)

Final Grade: 7

Year of Graduation: 2024

Since the early 2010s, Russian society has faced a decline in the population, which forced the authorities to carry out reforms and promote the model of a large family. For example, on April 3, 2023, deputies of the State Duma of the Russian Federation proposed to show exclusively large families in commercials (if the plot of such a video involves family relations). This precedent raises the question of whether it is enough just to show such families to create a new norm of family behavior, and also what alternative methods can be effectively applied to achieve this goal?

Full text (added May 10, 2024)

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