Startup VILOSS: Event Promotion Service for Speakers

Since 2020, Russia has witnessed a steady rise in demand for personal branding services. Due to high competition within social media platforms, establishing a prominent online presence has become increasingly challenging, time-consuming, and costly. Many experts, while working on their personal brands, limit themselves solely to online promotion methods, overlooking the potential of offline strategies that often yield faster and more sustainable results. Moreover, following the pandemic-related restrictions, there has been a significant surge in the popularity of offline events, a trend that continues to grow over time. This project aims to develop a startup based on a viable business model catering to the needs of the Russian media market. The startup specializes in promoting experts through speaking engagements at offline events, assisting them in building a strong personal brand, establishing themselves as opinion leaders in their respective fields, enhancing their media visibility, and ultimately increasing their income. The project has achieved the following milestones: successful completion of the first project spanning over three months, securing prepayment for the second project, and development of two platforms (a website and a Telegram bot) to facilitate efficient client interaction and service delivery.